1. Repositorio Digital Universidad Israel
2. Posgrados
3. Maestria en Administración de empresas
4. Tesis - Maestria en Administración Empresas 2023

metadata.dc.type:	masterThesis
Título :	PLAN DE MARKETING PARA EL POSICIONAMIENTO DE LA MARCA DE SOCIEDAD AGRICOLA E INDUSTRIAL SAN CARLOS S.A. EN EL MERCADO ECUATORIANO.
Autor :	AIZAGA VILLATE, MIGUEL ÁNGEL BARZOLA VALLEJO, KARLA VALERIA
Palabras clave :	Desarrollo Sostenible;Marketing;Consumidor;Facturación;Programa Sostenible
Fecha de publicación :	mar-2022
Editorial :	Quito, Ecuador: Universidad Tecnológica Israel
Citación :	BARZOLA VALLEJO KARLA VALERIA (2022) PLAN DE MARKETING PARA EL POSICIONAMIENTO DE LA MARCA DE SOCIEDAD AGRICOLA E INDUSTRIAL SAN CARLOS S.A. EN EL MERCADO ECUATORIANO. Quito: Universidad Israel, 2022 45p. PhD. AIZAGA VILLATE MIGUEL ÁNGEL, UISRAEL-EC-MASTER-ADME-378.242-2022-023
Citación :	MASTER-ADME;023
Descripción :	The company "Sociedad Agrícola e Industrial San Carlos S.A" was created in 1897 on the 04th of November, is located in the canton of Colonel Marcelino Maridueña in the province of Guayas, It has a geographical area of ​​19,497.97 hectares distributed among the cantons of Naranjito, El Triunfo, Yaguachi y Babahoyo, due to its long history, has been in the market for 125 years, offering sugar as staple product in homes. (EMIS, 2022) The parent company is located in the city of Guayaquil on Elizalde 114 and Malecón streets, apart from producing sugar also uses eco-efficient energy in the country with its cogeneration plant. Therefore, it has four green points for the good use of water, precision agriculture, cogeneration of electricity and the oil recovery through a sustainable development program that the company implemented since more than 5 years ago. (EMIS, 2022) You currently do not have a digital marketing plan; whose strategies are of great importance for that the company is recognized inside and outside the country. The digital world offers a range of templates for advertising at a low cost, while conventional marketing also helps, but has costs elevated. The company Sociedad Agrícola is a sugar industry that has been carrying out plans for a short time digital marketing and has first fed back with its collaborators, sending publicity of the products that they offer through institutional emails and sending communications internal, but beyond that, you should focus on attracting new customers. The following research has the objective of generating marketing strategies in the environment digital to help the sugar company establish itself in the mind of the consumer by promoting the different types of cane derivatives that it offers such as: Cane juice, Granulated Sugar, Sugar Impalpable, Brown Sugar, Blonde Sugar and Evia that is made from the stevia plant. The implementation of a correct digital marketing plan has the goal of increasing sales, creating websites with online payment methods to facilitate billing processes.
URI :	http://repositorio.uisrael.edu.ec/handle/47000/3769
Aparece en las colecciones:	Tesis - Maestria en Administración Empresas 2023

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