Modelo de negocios para un restaurante de cocina ecuatoriana en el Centro Histórico de Quito con técnicas japonesas.

Abstract

This business model for an Ecuadorian gastronomy restaurant in the Historic Center of Quito, with Japanese techniques describes the bases on which a company creates, provides and captures value, the process by which a business makes its actual or potential customers interest in the services or products you sell. This process involves researching, promoting, distributing and selling. In this work, key issues were developed that allowed us to know the components of the Canvas business model, named because it is the ideal to create a restaurant in a niche market where there is no competition, because this business will be installed in a traditional neighborhood of the Historic Center. Social marketing was planned with advertising based on Neuromarketing that allows to generate a reminder of the characteristics of typical Ecuadorian cuisine and the application of simple, healthy and refined Japanese techniques in the most representative typical dishes of the national cuisine. Formulating a business model for an Ecuadorian cuisine restaurant is very important, given that it is an innovative project due to the functionality it will have in the Historic Center World Heritage Site, leading destination in South America 2018 and winner of several World Travel Awards in years previous

Keywords: Canvas business model. Gastronomy. Quito's Historic center. Innovation.